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Cable Telephony
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Small Business Customers
Benefit from Sprint’s Expanded Cable Telephony Capabilities
Other topics: VoIP Telephony
Market, VoIP Service Provider
BUSINESS WIRE
May 7, 2007
Millennium Digital Media and Baja Broadband Join Existing Sprint Cable
Partners, Time Warner Cable and Suddenlink Communications, to
Capitalize on Wireline Growth Opportunities in Small Business Markets
Reston, VA -- Small business customers are the big winners as
Sprint (NYSE:S), a market leader in residential cable telephony with
VoIP services, today set in motion its expanded offering of cable
telephony services designed to help cable companies benefit from
increasing growth opportunities in the commercial services market.
Sprint now provides VoIP services to 14 leading cable companies,
supporting over 1.7 million residential customers on its network and,
through its cable partners, reaches approximately 34 million homes
passed. |
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Sprint’s continued
expansion into the cable market has created a revenue stream with
strong growth potential. Sprint’s annualized revenue from this
business has now grown to $400 million. Sprint is now using the power
of its telecom assets and communications expertise to expand its
delivery of telephony solutions to include commercial services.
“Our vision for Sprint’s cable strategy, whether it’s wireline or
wireless, is to deliver compelling, integrated services that provide
unique value to customers,” said Jim Patterson, vice president of
Cable Solutions for Sprint. “Our expertise and experience in the
residential VoIP services space sets the stage for our next foray into
the commercial services market.”
As part of enabling fixed line voice services for businesses, Sprint
offers its cable customers:
- Wireline solution for the commercial market — Sprint’s small
business solution leverages its proven residential CLEC service bureau
and includes the following services: one to 12 lines of unlimited
local and long distance service; standard calling features including
rotary hunting, caller ID to a deskset or PC, call waiting/call
forwarding, etc.; business-class directory listings; business-class
voicemail including call attendant, find me follow me, voicemail to
email and other enhanced features; and support for business 911
services.
- MSO marketing support — Sprint’s Marketing Support Program (MSP) is
designed to meet specific needs of cable companies by tailoring
programs to help them launch their commercial services. Campaign
mapping, customer quote generation, and tracking tools enhance
existing cable company programs with effective means to service the
small business space. Sprint also collaborates with individual cable
companies to develop targeted marketing programs and leverages its
longstanding experience in the business market to help train the sales
and support personnel of its cable partners.
Sprint already has agreements to provide cable telephony commercial
services with Time Warner Cable and Suddenlink Communications. Sprint
will provide commercial and residential cable telephony services to
Baja Broadband and Millennium Digital Media:
- Baja Broadband, LLC, headquartered in Charlotte, N.C., owns and
operates broadband cable systems serving over 67,000 residential and
commercial business customers in the West. Baja Broadband is a
full-service broadband company that delivers an array of advanced
digital video entertainment programming and high-speed data products
to residential customers and full-service communication solutions to
commercial customers. Sprint will offer residential and commercial
telephony solutions for Baja Broadband homes in Utah, Nevada, New
Mexico and Colorado.
- Millennium Digital Media -- Millennium Digital Media is a broadband
services company that provides telecommunications services including
voice, video and data to approximately 130,000 residential and
commercial customers in Maryland, Michigan, Washington and Oregon. The
company is headquartered in St. Louis, Mo. Sprint will provide
residential and commercial telephony solutions for Millennium Digital
Media markets in Washington, Oregon and Michigan covering 184,000
households passed.
In addition, Sprint continues to expand and strengthen its residential
VoIP portfolio of cable partners by providing residential voice
services to Antietam and MTC Cable:
- Antietam Cable provides cable television and high-speed Internet
services to residents and businesses in Washington County, Md., with
offices in Hagerstown, Md. Sprint provides residential telephony
solutions for Antietam reaching approximately 52,000 households in
Maryland.
- MTC Cable provides cable television and high-speed Internet service
to residences in New York. Sprint provides residential telephony
solutions for MTC Cable, reaching 5,000 households in New York.
In addition to providing cable telephony residential and commercial
services, Sprint is bolstering its foothold in the commercial market
by leveraging network capacity provided by the cable companies. Sprint
buys access to transport traffic from mobile cell sites to its
backbone network and provides the “last mile” to large business
customers.
“Leveraging the cable networks is a win-win proposition for Sprint and
our cable partners,” said Patterson. “By purchasing capacity on a
cable company’s network, we reduce our access costs and it creates a
new source of free cash flow for our cable partner.”
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized
for developing, engineering and deploying innovative technologies,
including two robust wireless networks serving 53.6 million customers
at the end of the first quarter 2007; industry-leading mobile data
services; instant national and international walkie-talkie
capabilities; and a global Tier 1 Internet backbone. For more
information, visit www.sprint.com. |
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